Minister identifies four priorities to boost tourism in Morocco

Training, improving the quality of the tourist product, achieving the projects launched part of the Vision 2010, and developing tourism professions are four aspects that need to be set as priorities in order to boost tourism in Morocco, Tourism Minister said.

Mohamed Boussaid, who is taking part in the 42nd International Tourism Bourse (ITB) held in Berlin on March 5-9, said these priorities hinge primarily upon the achievement of the projects launched part of the ambitious Vision 2010 strategy, through which Morocco aims to attract ten million tourists by 2010.

The requisites include also developing aerial tourism, and marketing and promoting the tourism products, the minister said, noting that reaching these goals needs "more efforts."

He stressed that training is a "challenge" for Morocco, since the country has included providing a high quality product in its plan to develop tourism.

Quality, as a priority, is linked to the tourist environment, he said, hence the need to protect the environment in order to develop what he called “responsible tourism” and improve the accommodation conditions.

As to developing tourism professions, Mr. Boussaid stood up for revisiting the legal framework governing the professions of tourist guides, transport providers, and travel agencies.

The minister regretted the lack of interest among Germans in the Moroccan product, especially that Germany has huge capacities as one of the world’s biggest tourist emitting countries.